Why Is Pumpkin Spice So Popular?

Everyone knows when Fall officially arrives because all of a sudden all of our social media feeds are filled with pumpkin spice everything! Some people make fun of the pumpkin spice craze, but truly, many people are just overjoyed that they can get their favorite flavor in everything from pies, to cookie dough, to lattes. Did you ever wonder why pumpkin spice is so popular?

It probably all started with the holiday favorite, pumpkin pie. Once upon a time, that special treat used to only come out on Thanksgiving. Now you can easily find the delicious dessert all year ’round. Pumpkin is traditionally an end of harvest vegetable, explaining its general reason for appearing pretty much only in the fall. McCormick, the creator of the spice blend known as “Pumpkin Pie Spice”, says that 95% of its sales for that particular blend occur between August and November.

Once pumpkin pie spice started showing up in such a variety of delicacies, it still only showed up in the fall (or as we call it, Pumpkin Season!). As a seasonal food, it creates a psychological situation where people know that if they love it, they better get it now, before it goes away. Of course, Starbucks and its general popularity probably gave pumpkin pie spice its biggest boost by offering the ever popular Pumpkin Spice Latte (and now Pumpkin Cold Brew and Pumpkin Bread) during pumpkin season.

The spices that make up pumpkin pie spice are all warm spices, cinnamon, nutmeg, ginger and allspice. That’s what makes it such a great pairing with the cool, crisp days of autumn, heading into the cold of winter. As we are settling into colder weather, we get our warm clothes out, our warm boots, our warm blankets, and we start to crave warm foods that we associate with comfort. Voila, it makes it the perfect time for everything pumpkin spice!

At Dough Dreamery, we look forward to the pumpkin spice time of year, too. It gives us the perfect time to bring out our wonderful recipe for Pumpkin Cheesecake Cookie Dough! Made with pumpkin, cream cheese, graham cracker crumbles, and bits of real cheesecake. Top it off with our signature Cream Cheese Frosting Shot for a perfect, Autumn-licious snack or dessert.

If you are craving something delightful and pumpkin-y to warm you up, come see us today, in Parker!